Plaine Products: The Answer to Eco-Friendly Haircare?
Over the past few years I have done my research on slowly replacing home and beauty products with eco-friendly options. The house cleaning regimen was probably the easiest switch I made but the hardest? My shampoo and conditioner.
At first I went straight to the 100% natural homemade options. I went down the rabbit hole of reading about the 'no-poo' method and its promises of a life changing effect on your hair. The idea of no-poo is that after years and years of the chemical build-up your true hair luster is being covered in chemicals. No-poo uses a combination of vinegar and baking soda to clean your hair.
The catch to the no-poo method is that it takes weeks to months for your head to adapt to no shampoo. This means oil. In other words, walking around looking like I haven't showered in weeks was a definite no-go.
When I stepped back from trying homemade shampoo I searched for brands that were organic, cruelty-free, and paid attention to their packaging. Many brands list ingredients they don't have, but still have a giant list of chemicals in the ingredient list.
Next, the more research I did on cruelty-free brands the more I learned how difficult it is to truly know if products are tested on animals. Smaller companies that are certified cruelty free are often times bought by parent companies that do test on animals. Also, China requires all beauty products to be tested on animals so any company that sells there is not cruelty free.
Lastly, I was struggling to find ANY brands with eco-friendly packaging - ie. no plastic bottles and plastic wrap.
About a month ago I found the Think Dirty app which allows you to scan or type in all the products you own to see the rating on how 'dirty' they are. It was disturbing to learn how toxic even the brands I thought were a safe choice are. I had had enough with my current shampoo and searched for top rated shampoo and conditioner on Think Dirty and found Plaine Products.
On the Think Dirty scale, 0 is the best and 10 is the worst. Compared to your average drugstore brand, Plaine Products blew it out of the water having NO ingredients even moderately dangerous. Immediately I was intrigued and wanted to read more.
Support Small Businesses Dedicated to Change
Plaine Products, a b-corp, is a family owned business founded by two sisters dedicated to reduce waste and stop the spread of single-use plastic. The line offers shampoo, conditioner, body wash, hand wash, and body lotion. All products are:
- Never tested on animals
- Free of sulfates, parabens, and phthlates
- Baby/kid safe (no tears)
- Color safe
Here is a list of the natural ingredients (from their website):
Organic Aloe Barbadensis Leaf Juice, Vegetable Glycerin, Saponified Oils of Coconut and Safflower Seed, Guar Gum and Irish Moss (Red Algae Extract – Carrageen). Organic Camellia, Sunflower and Ricebran Oils. Extracts of Chamomile and Quillaja Saponaria. Papaya and Pineapple Pulp Extracts. Rosemary Oleoresin, Vitamin E Complex, Organic Green Tea, Geogard Ultra and Potassium Sorbate. Mint Arvenis Essential Oil. Essence of Rosemary, Mint and Vanilla.
Organic Aloe Barbadensis Leaf Juice, Vegetable Emulsifiers and Glycerin, Alpha Hydroxy Acids from Sugarcane and Fruit Extracts of Bilberry and Olive. Shea and Mango Butters, Guar Gum, Irish Moss (Red Algae Extract – Carrageen), Organic Camellia, Sunflower and Jojoba Seed Oils. Papaya and Pineapple Pulp Extracts, Hydrolized Wheat and Silk Proteins, Rosemary Oleoresin, Vitamin E Complex, Organic Green Tea, Geogard Ultra and Potassium Sorbate. Mint Arvenis Essential Oil. Essence of Rosemary, Mint and Vanilla.
Organic Aloe Barbadensis Leaf Juice, Vegetable Glycerin, Saponified Oils of Coconut and Safflower Seed, Guar Gum, Organic Camellia, Sunflower and Ricebran Seed Oils. Chamomile, Sage and Quillaja Saponaria Extracts. Papaya and Pineapple Pulp Extracts. Bamboo Silk, Jojoba Beads and Silk Amino Acids. Rosemary Oleoresin, Vitamin E Complex, Organic Green Tea, Geogard Ultra and Potassium Sorbate. Mint Arvenis Essential Oil. Essence of Rosemary, Mint and Vanilla.
I tried the shampoo and conditioner in the rosemary-mint-vanilla scent. All products came in aluminum containers with aluminum caps (no plastic!). If you are ordering for the first time, as I was, you can choose to have pumps included.
There was one small piece of paper and the rest of the packaging was all cardboard! No plastic here, minus the pumps you get one time and reuse.
The company offers a program to send your bottles back to be cleaned and reused so I suggest saving that cardboard box for when you ship back.
Shampoo & Conditioner Review
First off, the scent is lovely. It is soft and elegant but not overbearing. After washing my hair I wanted to let it air dry without any styling to really get a true feel on how well it worked.
I went to a friend's house and her first question when I walked in was if I had just gotten my hair done. The volume and softness was unbelievable. My hair felt so naturally healthy and knowing that it wasn't due to chemicals and it was my true hair felt amazing.
I typically wash my hair every other day but even when I got to my second day my hair really didn't feel oily at all. I'm now on my third day and it's still not anywhere near as greasy as it normally would be. Being able to wash my hair less is going to save me money, time, and make my hair so healthy in the long run.
...but it seems a little expensive?
You're right. For the recurring subscription, the shampoo and conditioner together is $55 (for our readers, we're offering 10% off with the code TGP10). This line is more expensive than the selection of drugstore brands at Target.
This is the inherent problem for our current market. Similar to the issue of fast fashion, these large scale brands like Suave and Pantene are able to price products so low due to the poor, unethical manufacturing processes they have. The most common hair and beauty brands all test on animals (because it's the cheapest way), use chemical fillers, and mass produce their lines overseas where health and workplace regulations are severely lacking. Supporting the right brands isn't just an environmental issue, it is essential for human rights.
Watch The True Cost for a heart wrenching look into how big retailers like H&M can sell clothing for so cheap.
The best way to truly make an impact isn't just to make sure you reduce and recycle your own waste - it is to support companies with sustainable practices that are dedicated to changing standards.
Plaine Products is a company created by two sisters dedicated to solving this problem. By purchasing this you are not only supporting eco friendly practices but supporting the small businesses that are crucial to our economy.
Furthermore, a vast majority of green habits we teach DO save you money. By choosing reusable alternatives, creating home cleaners, buying consignment clothing, it more than makes up for the few extra dollars to ensure what you are putting on your scalp and down your drain is healthy for your family and the earth.
I'm sold. I am so in love with the brand's messaging and even more so with my hair from using these products. I have finally found my answer to eco-friendly, cruelty free, vegan shampoo and conditioner. This is the perfect way to being able to grow my hair to be stronger and healthier while supporting a growing brand dedicated to helping the planet.